Macatawa Consulting

Macatawa ConsultingMacatawa ConsultingMacatawa Consulting
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    • Leadership Development
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    • Market Assessment and GTM
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      • Leadership Development
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      • Market Assessment and GTM
      • Commercial Training
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Macatawa Consulting

Macatawa ConsultingMacatawa ConsultingMacatawa Consulting

Signed in as:

filler@godaddy.com

  • Home
  • Services
    • Leadership Development
    • Strategic Planning
    • Market Assessment and GTM
    • Commercial Training

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

Commercial Training and Coaching

Purpose

We enable commercial organizations to:

  • Strengthen selling capabilities across the buyer journey
  • Enhance individual and team performance through structured coaching
  • Improve forecasting accuracy and deal confidence
  • Accelerate new logo acquisition and expand existing accounts
  • Use data and analytics to enable better decision-making
  • Develop leaders who can sustain growth and performance momentum

Service Components

Talent Assessment & Role Alignment


  • Skills evaluations and behavioral profiling
  • Role clarity and performance expectations
  • Bench planning and hiring support recommendations

Sales Process Optimization & Deal Management

  • Custom sales process design mapped to your GTM strategy
  • Deal qualification, pipeline discipline, and objection handling
  • Tools and playbooks for repeatable success (MEDDICC, SPIN, etc.)

Prospecting Excellence & Demand Generation

  • ICP and persona targeting strategies
  • Outreach sequencing and messaging coaching
  • Intro meeting conversion and top-of-funnel quality improvement

Commercial Analytics & Performance Reporting

  • KPI and leading-indicator dashboards
  • Forecast reviews and quarterly business rhythm design
  • Coaching frameworks based on measurable insights

Leadership Enablement & Team Development

  • Coaching for frontline managers
  • Cross-functional collaboration (Marketing, CS, Product)
  • Culture building around accountability and growth

Delivery Model Options

Offering  


Enablement Accelerator

6–12 week structured training with coaching. This is best for teams needing rapid upskilling


Fractional Sales Leadership

Ongoing management support & coaching. This offering is effective for organizations scaling from founder-led selling


Performance Coaching & Advisory

Monthly cadence with deal reviews

Mature teams looking for continuous improvement

Each engagement is tailored to your industry segment, product maturity, and growth stage—ensuring relevance, practicality, and measurable business impact.

Expected Outcomes

  • Stronger win rates and revenue productivity
  • More predictable and accurate forecasting
  • Improved collaboration and customer engagement
  • Higher retention of top talent and faster ramp times
  • Increased accountability and confidence at every level

Macatawa Consulting, LLC.

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