Macatawa Consulting

Macatawa ConsultingMacatawa ConsultingMacatawa Consulting
  • Home
  • Services
    • Leadership Development
    • Strategic Planning
    • Market Assessment and GTM
    • Commercial Training
  • More
    • Home
    • Services
      • Leadership Development
      • Strategic Planning
      • Market Assessment and GTM
      • Commercial Training
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

Macatawa Consulting

Macatawa ConsultingMacatawa ConsultingMacatawa Consulting

Signed in as:

filler@godaddy.com

  • Home
  • Services
    • Leadership Development
    • Strategic Planning
    • Market Assessment and GTM
    • Commercial Training

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

EMPOWER YOUR BUSINESS STRATEGY

Strategic Growth and Transformation Planning

Empowering software and supply chain businesses to accelerate growth, scale sustainably, and build resilient cultures.

Who we support

We specialize in guiding organizations through the pivotal stages of growth:

  • Start-Ups establishing market fit and early traction
  • Scaling Businesses optimizing operations and accelerating revenue
  • Transitioning Companies undergoing leadership change, restructuring, or market expansion

Our deep experience across SaaS, supply chain technology, manufacturing, and distribution provides a uniquely comprehensive perspective for companies operating in complex ecosystems.

Core Service Pillars

Strategic Planning & Execution


️Turning vision into actionable roadmaps.

  • Strategic business planning & operating model design
  • Market positioning, value proposition refinement, and product-market fit assessments
  • Cross-functional alignment and measurable goal setting (OKRs/KPIs)
  • Strategic operating cadence and accountability mechanisms


Deliverable Examples: Strategic Roadmap, Annual/Quarterly Planning, Executive Alignment Workshops

Go-to-Market Strategy & Commercial Growth

Accelerating revenue and customer traction with intent and discipline.

  • GTM strategy development (direct & channel)
  • Pricing, packaging, and commercial model design
  • Sales and partner enablement playbooks
  • Customer journey mapping and retention/growth strategies


Deliverable Examples: GTM Strategy Blueprint, Sales Process Design, Channel Expansion Model

Business Structure & Scaling Systems

Designing the organization and infrastructure for long-term success.

  • Org structure and leadership development
  • Operational scale-up frameworks
  • Product lifecycle and delivery maturity development
  • Talent development and performance systems


Deliverable Examples: Org Design Plan, Roles & Accountability Model, Leadership Development Strategy

Continuous Improvement & Operational Excellence

Building repeatability, resilience, and efficiency into every stage of growth.

  • End-to-end process optimization across supply chain and SaaS operations
  • Metrics dashboards and performance visibility
  • Lean management and value stream transformation
  • Risk assessment and mitigation planning

Deliverable Examples: Continuous Improvement Roadmap, KPI Dashboard Framework

Culture Development & Change Leadership

Cultivating environments where teams thrive and growth sustains.

  • Leadership coaching, alignment, and communication strategies
  • Culture design rooted in collaboration, humility, and innovation
  • Change management and adoption strategies
  • Hybrid collaboration and productivity enablement


Deliverable Examples: Culture Operating Principles, Leadership Coaching Plans

Engagement Models

✔ Fractional Strategy Advisor
Ongoing executive-level strategic partnership and mentoring

✔ Project-Based Transformation Initiative
Defined scope with milestone-driven delivery

✔ Quarterly Strategy Alignment & Execution Support
Ongoing cadence for planning → delivery → optimization

✔ Board and Investor Readiness Support
Funding strategy, business case refinement, board communications

Macatawa Consulting, LLC.

Copyright © 2025 Macatawa Consulting - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept