Market assessment and Go to Market Strategies

Enable technology companies to confidently enter, expand, and win in their target markets through fact-based market intelligence, customer alignment, GTM readiness, and strategic execution support.

We specialize in environments where software and supply chain intersect—TMS, WMS, logistics intelligence, optimization tools, automation, and integrated SaaS platforms.

A structured evaluation of commercial opportunity and competitive position.

Deliverables Include:

• TAM/SAM/SOM sizing based on target geographies & verticals
• Ideal customer profile (ICP) & buyer persona development
• Competitive and adjacent solution mapping
• Pricing, commercial model and differentiation review
• Gap analysis: product, messaging, and GTM readiness
• Risks, barriers to adoption, and ecosystem partner opportunities

Outcome: A clear business case backed by data that quantifies the opportunity and the requirements for success.

Aligning product value with market demand to drive revenue traction.

Deliverables Include:

• Value proposition and messaging that resonates with supply chain decision-makers
• Segmentation strategy: verticals, customer size, logistics complexity
• Channel & partner ecosystem strategy (3PLs, logistics networks, platform partners)
• Packaging, pricing guidance, and commercial playbooks
• Sales motion design (inbound, outbound, self-service, or hybrid)
• Customer journey mapping and retention/expansion strategies

Outcome: A GTM blueprint that accelerates market penetration and repeatable bookings.

Execution support to move from plan → traction → scale.

Deliverables Include:

• Role definitions, ramp plans & accountability systems
• Marketing activation and demand generation plan
• Leadership coaching & scaling readiness assessment
• KPI dashboard and reporting cadence design
• Continuous improvement and iteration framework
• Regional or global market rollout planning

Outcome: A sustainable GTM engine with clear visibility, performance metrics, and scaling levers.

Stage                    Focus                                                        Outcomes

Start-Up               Market fit validation,                                  Traction & predictable pipeline

                                 early revenue motion

Scaling                 Efficiency, differentiation,                         Margin expansion & market                

                                 partner channels                                         share gains

Global Expansion

                                 Geographic risk management,                International revenue 

                                 compliance, localization                             & operational scalability

✔ Fixed-scope Market Assessment & GTM Strategy Project
✔ Fractional Chief Strategy / Chief Growth Advisor
✔ Quarterly Strategy + Execution Cadence Support
✔ Investor pitch & board advisory support